You are now at the IDEATION stage of the 'Elderly Challenge' project. Several tools could be used to generate ideas. Some of them include:
- Shape Borrowing
- Product Analysis
You do not need to use all of them. Use only what is necessary to come out with a product idea/s that would help you address the 'Elderly Challenge'.
- Acronym of Substitute, Combine, Adapt, Modify, Put to other use, Eliminate and Reverse
- You may apply one or more of the above to generate your design ideas.
- Some examples that are adapted from the design book ('The Creative Manager's Pocketbook' by John Townsend and Jacques Favier) are as follows:
|Example 1: Using the idea of 'ADAPT' and 'MODIFY' to constantly see how new ideas and functions can be incorporated|
|Example 2: Using the idea of 'Adapt' and 'Combine' to combine some ideas creatively to obtain new products, or variation of products|
B) SHAPE BORROWING
You may borrow shapes from products around you and apply them to your product ideas. The SlideShare below shows some product ideas from applying shape-borrowing.
C) PRODUCT ANALYSIS & COMPARISONS
This is usually done for a few reasons:
- To ompare different products that are similar in function, or
- use some triggers to further develop or build on your ideas
- An example of a product analysis is as shown HERE
Your task for this eLearning work is to:
- (60 min): Use the ideation tools highlighted above to work on your product idea/s for 'The Elderly Challenge'
- (45 min): Record your observations, ideas, comments and other relevant information that would HELP you in coming out with an effective idea in the form of a JOURNAL, using Pages and/or others
- (45 min): Prepare your 5-minutes presentation slides for your presentation in weeks 9 and 10. The things that we are looking out for in your presentation are as follows:
- Explanation of the design problems that have been identified
- Justifications on why the product idea/s that are presented are able to solve the selected problem. These should include observations and research information
- Presentation on the proposed product idea/s, taking into account research findings and any ergonomical and anthropometrical considerations, such as 'How is the product/s easy to use for the elderly?', 'How do you ensure that it is safe to be used for the eldelry?' and 'What is the size of the product idea/s being proposed?, based on your anthropometric information about the elderly?'