eLearning Lesson for ADMT

You are now at the IDEATION stage of the 'Elderly Challenge' project. Several tools could be used to generate ideas. Some of them include:

• SCAMPER
• Shape Borrowing
• Product Analysis

You do not need to use all of them. Use only what is necessary to come out with a product idea/s that would help you address the 'Elderly Challenge'.

CONTENT

 A) SCAMPER

• Acronym of Substitute, Combine, Adapt, Modify, Put to other use, Eliminate and Reverse
• You may apply one or more of the above to generate your design ideas.
• Some examples that are adapted from the design book ('The Creative Manager's Pocketbook' by John Townsend and Jacques Favier) are as follows:

Example 1: Using the idea of 'ADAPT' and 'MODIFY' to constantly see how new ideas and functions can be incorporated

Example 2: Using the idea of 'Adapt' and 'Combine' to combine some ideas creatively to obtain new products, or variation of products

 B) SHAPE BORROWING

You may borrow shapes from products around you and apply them to your product ideas. The SlideShare below shows some product ideas from applying shape-borrowing.

SLIDESHARE on Shape Borrowing

C) PRODUCT ANALYSIS & COMPARISONS  

This is usually done for a few reasons:  

• To ompare different products that are similar in function, or
• use some triggers to further develop or build on your ideas
• An example of a product analysis is as shown HERE

YOUR TASK:

Your task for this eLearning work is to:

1. (60 min): Use the ideation tools highlighted above to work on your product idea/s for 'The Elderly Challenge'
2. (45 min): Record your observations, ideas, comments and other relevant information that would HELP you in coming out with an effective idea in the form of a JOURNAL, using Pages and/or others
3. (45 min): Prepare your 5-minutes presentation slides for your presentation in weeks 9 and 10. The things that we are looking out for in your presentation are as follows:
• Explanation of the design problems that have been identified
• Justifications on why the product idea/s that are presented are able to solve the selected problem. These should include observations and research information
• Presentation on the proposed product idea/s, taking into account research findings and any ergonomical and anthropometrical considerations, such as 'How is the product/s easy to use for the elderly?', 'How do you ensure that it is safe to be used for the eldelry?' and 'What is the size of the product idea/s being proposed?, based on your anthropometric information about the elderly?'